Head Customer Marketing Jobs

Gama Management Consultancy
Job Shared by MonsterIndia
Job Description
Will be responsible for setting up customer insights * Will create an understanding of key customer segments ,segment sizing * Will build understanding of triggers, barriers, usage, attitude ,purchase cycle behaviour to drive data driven communication * Will be responsible to drive awareness, preference, Intention to buy and create suitable metrics to track theseWill drive brand and communications strategy * Will shape brand and communication strategy which is insight based * Will be responsible to shape brand strategy and build communications including ATL/BTL * Will drive communication for Product, VAS launches and service campaigns * Will drive PR strategy and shape Corporate image * Will drive media strategy for offline media and build measures of success * Will drive brand Innovation * Will maintain market intelligence and competition tracking from a brand and sales perspective * Will create relevant success metrics for measurementWill create value propositions for different segments * Understand the Influencer segments(CAs/Tax practitioners) and create value propositions * Create a calendarised approach to engagement with Influencers as well as drive the communication channels * Create success metrics and work closely with Channel Marketing and Sales teams to drive the engagement ongroundWill create customer engagement, experience and measure satisfaction * Will create value propositions to onboard, engage and build loyal customer base * Look at measures to measure and improve customer experience at various stages of life cycle :pre purchase and post purchase through CSAT surveys and work with product, sales and Service teams to improve satisfaction scores and build experience and delight measuresWho are we looking for? * 10 years in an FMCG/FMCD/Car manufacturer/Hardware Company/MNC Bank with atleast 3-5 years of Research experience * Would be handling product/marketing/brand portfolios with excellent grasp of strategy
Candidate Profile
Gama Management Consultancy is looking for MBA.
Looking for MBA graduates profile.
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More Information
Location Bangalore
Education MBA
Experience 14 (yrs)
Industry Computers / IT
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